Unless Blue Apron is acquired, I don't see its stock heading higher - or even remaining listed on the NYSE - over the next five years. Employees of Blue Apron, LLC, or any advertising, promotional, or other agencies involved. It isn't offering any meaningful ways to counter its larger rivals, the COVID-19 tailwinds are likely temporary, and its main strategy is to stabilize a shrinking business while cutting costs. Eligibility: The 10th Anniversary Sweepstakes (the Promotion) is open only to legal residents of the zip codes in the United States to which Blue Apron delivers its meal subscriptions who are at least eighteen (18) years old (Entrant (s)). Blue Apron is a meal kit delivery service that offers consumers pre-portioned ingredients, recipes, and step-by-step instructions for cooking. So where will Blue Apron be in five years?īlue Apron isn't doomed yet, but its weaknesses are still overwhelming its strengths.
That low price tag could make it a tempting takeover target for its rivals or other grocers. They'll note that revenue rose sequentially last quarter, and the company expects its second-quarter revenue to rise another 28% sequentially as the COVID-19 crisis boosts its meal kit orders again.īlue Apron also has an enterprise value under $200 million, and its market cap is just one-third of annual revenue as of this writing. The bulls believe Blue Apron will eventually stop losing customers, and its average spending per customer will continue to rise. Kroger and Albertsons can aggressively promote their own meal kits through their websites and brick-and-mortar stores. Blue Apron will struggle to counter those threats and control its spending at the same time.
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